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About

Designing where complexity meets clarity.

I’m a Senior Product Designer with 6+ years of experience building products at the intersection of AI systems, intelligent workflows, and scalable platform design. I work best in environments where the problem space is genuinely complex and the stakes for getting it right are high.

My recent work centers on AI-powered product experiences: designing for trust, ambiguity, and information retrieval at scale. I care deeply about how AI surfaces its reasoning, when it should defer to humans, and how to communicate model limitations without eroding user confidence.

Beyond pixels, I think in systems. I’ve built internal tooling, collaborated on design-to-engineering workflows, and worked directly with ML teams to translate model capabilities into usable product surfaces. I’m comfortable in a terminal, fluent in component architecture, and care about what ships, not just what’s in Figma.

Isha Shah

Craft

Product StrategyAI System DesignDesign SystemsWorkflow AutomationInteraction DesignPrototypingUser ResearchEngineering CollaborationInformation ArchitectureFigma

Experience

The Globe and Mail

2024 – Present

Senior Product Designer

Leading design across design systems, AI-powered product experiences, real-time updates, and high-traffic digital surfaces in close partnership with product, engineering, and data science teams.

Aequify

2024 – 2025

Founding Designer

Designed a SaaS financial workflow platform from 0-1, translating complex data around assets, liabilities, multi-currency accounts, and tax obligations into clear product experiences.

The Home Depot

2022 – 2024

UX Design Strategist

Delivered cross-platform retail experiences across app, mobile web, and desktop, with a focus on usability, accessibility, design sprints, and research-backed product decisions.

Muide

2021 – 2022

UX Designer

Designed early-stage product experiences through research, user journeys, wirefrmaes, prototypes, and interface systems across client and product teams.