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Illustrated portrait of Isha Shah, smiling, with long dark hair and an olive sweater.

Senior Product Designer

Designingintelligentproducts

I turn complex problems into simple, thoughtful experiences.

6+ years

Product design across complex, user-centered products

Design Systems

Scalable, consistent, and
AI-ready product ecosystems

Focus areas

  • AI Experiences
  • Product Platforms
  • Creator & Reader Tools

System thinking

From research to impact

Selected work

01 — Search Assistant
Search Assistant preview
01 — 2026

Search Assistant

Intelligent information retrieval and AI-assisted discovery for a scaled media platform. Conversational search with trust signals, ambiguity handling, and source transparency.

AI / ML SystemsSearch UXProduct Strategy
View Case Study
02 — Aequify
Aequify preview
02 — 2024

Aequify

Operational workflow platform replacing spreadsheets and email chains with structured, audit-ready decision systems for enterprise teams.

Enterprise UXPlatform Design0→1
View Case Study
03 — Figma Content Populator
03 — 2023

Figma Content Populator

A Figma plugin that maps real article data into selected frames, turning static mockups into realistic, content-rich designs in seconds.

Design ToolingFigma PluginTypeScript
View Case Study
04 — Promotion Path to Purchase
Promotion Path to Purchase preview
04 — 2022

Promotion Path to Purchase

Cross-platform retail experience redesign focused on surfacing promotions across the purchase funnel, from discovery to checkout, across app, mobile web, and desktop.

Retail UXCross-PlatformConversion
View Case Study